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Universal Search: a change in perception from google search results

For about two years now, the new universal search from Google actively . In addition to the familiar text-based results found more and more results in the areas Maps , Shopping , video, images, etc. in the search results pages . This expansion of the search site the question arises whether this also the user's attention has changed from google. The Agency usability . De conducted in this context Eyetrackingstudie , which confirmed an altered perception of found at users.

Golden Trinangle is no longer valid as the

The current study, that by the universal search google results of a new distribution attention. search results under video cards or results are considered very intense. Google Maps entries are, however little attention in the users. Industry results and results Shopping get much attention, why a listing is worth more there. The attention relevance of Shopping results, however, depends on the particular search context .

The previously unknown pattern of users, the Golden Triangle is no longer valid. Prior to the universal search of google was a clear Fixation on the first four search results found, which is characterized by below by a strong decrease in attention. The universal search, the distribution of interesting search hits more on the side, or is no longer a real fixed point identified.

More information about the study:
usability de

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