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Coca Cola Light vs. Coca Cola Zero

Who has not? The good Coca Cola Light, which tastes sweet, but has almost no calories? Where exactly is the difference between this well-known beverage Light and Coca Cola Zero? Although the name "ZERO" suggests less calories, the calorie content of both drinks is the same and is less than 0.25 calories per 100 ml, a difference of taste will be that in Coca Cola Zero no citric acid is contained in Coca Cola Light already. The rest of the ingredients are identical.

According to the marketing department of Coca Cola, the two differ in their taste, especially from each other. Supposedly supposed to like Coca Cola Zero, as well as the classic Coca Cola only just almost no calories, while Coca Cola has its particular and individual taste.

The real reason why they brought the new product on the market, however, is that this should appeal to both soft drinks two different target groups. Coca Cola Zero is aimed primarily at figure and health conscious men between 20 and 29 years, while Coca Cola Light was rather designed for women who want to pay attention to her body.

This is reflected already reflected in the design and advertising. The label for the Coke Zero is black and red and looks much more masculine than that of Diet Coke. In the one you see is usually a well trained, handsome young man, a woman's heart to melt: The same is true for the announcements (see below). In contrast, the commercial for Coca Cola Zero, where a young man just for a sip of cola abseiled fear out the window and a pretty girl so impressed with the heroic and courageous he is.

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Solarium ban for young people: Melanotan II as a replacement

In April 2010, the Economic and Youth Minister Reinhold Mitterlehner (ÖVP), enacted the so-called Solarium ban (see also Blog Arikel from 07/04/2010). From 1 September, it is young people under 18 are no longer allowed to lie on a sunbed. The purpose of this Act is to protect young people against a heightened risk of skin cancer.

The problem is that many customers of the tanning beds belong to this particular age group and can not do without her artificial tan do. Now you access to even more drastic and far more dangerous agents such as Melanotan II illegal substance , which is administered by injection and usually purchased online. These so-called "Barbie drug" promises not just tan, but also a slim figure and a lot of sex appeal. It is symptomatic of our society that more and more people are taking extreme health risks in order to determine an ideal of beauty to come close. The trade in illicit Internet Melanotan II currently booming, and it is estimated that will rise because of the solarium ban the demand for these products even more precarious.

The dangers of this drug are large, diverse and scientifically not fully understood. It is known that it include nausea, vomiting, insomnia, high blood pressure and cardiovascular problems may occur. Furthermore, were among those who the Melanotan II use, registered an increased formation of dark spots and moles. Apart from the proven side effects and long-term consequences are feared, such as skin cancer.

Maybe we should rethink our ideal of beauty throughout the year strongly tanned body and seek again the "noble paleness" of our great-grandmothers. Our skin and our health will thank us.

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Burger King is the fifth P: Packaging

According to the traditional marketing mix principle there are four P's, which must be observed. First, a specific product ( P roduct ) are found and are offered with the right price (P rice) for a certain target group. In a further step, deciding on the appropriate distribution channel and the appropriate location (P lacement ) selected for marketing. Then there is still the right promotional activities (P romotion ) to publicly clarify its target group, as reflected in the product exceptional or unique.

Nowadays the market of today offers much resembling flooded and it will put pressure on attention. Meanwhile, the aforementioned extended marketing mix and other P's have been added. Among other things, the so-called " P ackaging " (packaging). This now also trying Burger King to stand out from the competition by "packaging" their fries fries , Burgers and drinks in a new design.

gets from the end of 2010 is not the guest's food and beverage more in some boring cardboard boxes / cups, but in trendy and redesigned packaging. Inspired Burger King outperformed by the famous American artist Andy Warhol and his style of pop art. Although this style was developed in the 50's, has the design of the new Burger King packaging very fresh, modern and according Sarah Power (Head of Marketing Burger King UK / Ireland) another example of Burger Kings commitment to quality and innovation. The new Packaging could help Burger King to distance itself from the competition of the Fast-Food industry and to give the brand a more noble image.

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smoking ban in Bavaria - Austria still far from

On Sunday, 4.7. 2010 took place in Bavaria a referendum on a comprehensive ban on smoking in restaurants. 61 percent of participants voted for the strictest anti-smoking law in Germany and thus is from 1 August, smoking in restaurants, cafes, bars and even beer tents banned without exception. The only special permit shall be this year's Oktoberfest in Munich, where you can smoke again, because this matter had been brought before the people vote on a motion. A total of 9.4 million electors of Bavaria, of which only around 38 percent made before it is exercised.

Austria is of such a strict law still far away. Health Minister Alois Stoger (SPÖ) advocates to oppose a referendum on the topic of smoking. It assumes that the current smoking law implemented, monitored and executed will. Since 1 July 2010, in Austria a physical separation of smoking and Non smoking areas in restaurants mandatory. Failure to comply with these provisions should expect landlords to penalties 2000-10000 €. The catch is that a strict and rigorous regulatory control of the Austrian-smoking law is made so far. It's the guests themselves who must report to disregard the relevant provisions of the now restaurants. Only after the authorities take action. This raises concerns that will continue to puff away neatly in Austrian restaurants.

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FAZ


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verbal linguistic racism and insults ... Horie

Before the summer inactivity of the polar bear reached its peak, he answers it speaks again. After its preview of the football World Cup in South Africa, he has long resisted internally to focus attention on them again, but ultimately it has awaken a lot of small pin pricks from his lethargy. Substantive references to this entry are already found in very first entry on eisbaerhelmut.blogspot.com - the polar bear has now been over 3 years old and has apparently forgotten in the celebration of his birthday. For donations of material or immaterial nature it is natural to have at any time.

prejudice, dull stereotypes, resentment and racist statements to people, nations and cultures are not so first topic in this blog. See also ... http://eisbaerhelmut.blogspot.com/2008/01/winters-tale.html or here ...

during the Soccer World Cup have this as expected and feared again booming. It began with the decision already unsubscribe this World Cup in South Africa. South Africa? "This is dangerous, football players and fans will be killed there, how are the Africans manage to do so?" Statements that were in recent years and months to hear frequently and were accordingly kommunziert in various media.

A tragic incident early Africa Cup in Angola in January, this negativity and ignorant voices even accelerated. unmasking completely wrong and the lack of intelligence of these individuals. Or did it before of € 08 also causally linked to the actions ETA in Madrid or street violence produced in Paris and signed a suitably frightening scenario? The truth is known, a subsidiary of Time ... The World Cup in South Africa is largely without problems, larger incidents are failed, the land may not yet overwhelmed. Ignorance, what now? They can still get riled about the noise of the scandalous Vuvzuleas. Really unbelievable, these instruments, how can you just up and generally am in favor of all Blasmusikkappellen in Austria to ban same time.

"This is not deepest, darkest Africa" \u200b\u200b- these are the words that the polar bear years ago by his South African employers before beginning his internship in Cape Town had heard. Perhaps now, at least some of the football fans also know that the Republic is at the Cape a wonderful country that can easily be visited without a bodyguard. Learn more about this even when recommended colleagues Blumenau Back to the real issue -.. The everyday racism, in the wake of such a World Cup so serious to light enters ostentatiously

Visit a public viewing and be witnessed it. The first preliminary round of the German Many national teams is obviously not particularly football experts affinity Name Mesut Özil first noticed (for years a regular player in the German Bundesliga ). What is saying the experienced Austrian alias Mr. Wessely this? "The Özil is not a true German." Authentic German? How Adolf, Hermann and Henry? "But many foreigners playing in the Germans." Perhaps an Aryan certificate compliant for footballers? An intelligence evidence of any voter would be more reasonable. Probably, "all the foreigners' fault that Germany, as one of the best teams play presents the World Cup. Speaking of Germany: The estimates for their creativity Kollgen of derstandard.at wanted to be very humorous and after the 4-0 victory by Germany over Argentina conjured up the following heading from the politically incorrect story: "Germany above all". Since it was something, right? The for example ... intelligence evidence of compliant journalists?

One of the "fans" at the public viewing in the second semi-final stops by the way the German team in the Thumb. In itself, of course, nothing at all objectionable, however, the banal reason appears again a little dubious: "The Spaniards are too dark." Speaking of dark ... Did you know that in the quarter-final, "all Negroes have left? As they're "too undisciplined," "can not shoot penalty kicks," come "out of the jungle" and who needs the "Ghanaten" really about?

The personal highlight 'of polar bears in the past weeks, not with the World Cup, but still to do with football. Recently constricted the Helmut himself once again the football boots to take part in an amateur tournament in the small village in the Carinthian Michel district of St. Veit. A light illuminated Moderator announcer = = contemporary moronic led by the program, tournament night '. Details of the schedule, classification, etc. My Boss, he obviously wanted to have a special gag in paint '. Quote: "We will then turn on the floodlights, the light is no longer so special, however, who at that time still made of Hitler." Somehow I felt that the blessed with entertainer qualities man or a small thank you, Adolf 'Add wanted. Heard I do not have it, but saw in his eyes ... Sad, but true.

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Marketing from A - Z Part 5

E as ..... Empathy

empathy derives from the Greek word "empatheia" ("empathy") and means to identify thoughts and feelings of another person as much as possible and to interpret from the point of view and perspective of the other. It is mixed, as it were in the other's position and tried to be clear about what this feels, thinks, or how the person would behave in a different situation.

Empathy also plays a large role in the marketing field. If you want a product or sell a service well, then you should first put yourself in the customer expectation. Through advertising, brand awareness and image gives you some idea against a product or service which should be fulfilled. In marketing, is now considered a task to make the advertising messages in a way that no excessive expectations. If the product or service meets the expectations and satisfy the customer, he will use this to continue and to others.

Photo Copyright: Hana Blechova