“If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising (Werbung). If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations (PR)” (Quelle: http://whatitsayswhatitmeans.blogspot.com ). Das oben cited quotation describes the practical differences between advertising and public relations easy and to the point. Advertising is "to sell", Public Relations "to tell". Public Relations has represented thereby to provide a company to the outside in its social environment. Images and opinions are to positively influence other concerns of the PR. Due to the clear description of the activities and objectives can thus be distinguished from the public relations advertising.
The advertising deliberately attempted purchase incentives for consumers to create and achieve through various means of communication have a positive effect on a product or a service.
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