Who has not? The good Coca Cola Light, which tastes sweet, but has almost no calories? Where exactly is the difference between this well-known beverage Light and Coca Cola Zero? Although the name "ZERO" suggests less calories, the calorie content of both drinks is the same and is less than 0.25 calories per 100 ml, a difference of taste will be that in Coca Cola Zero no citric acid is contained in Coca Cola Light already. The rest of the ingredients are identical. According to the marketing department of Coca Cola, the two differ in their taste, especially from each other. Supposedly supposed to like Coca Cola Zero, as well as the classic Coca Cola only just almost no calories, while Coca Cola has its particular and individual taste.
The real reason why they brought the new product on the market, however, is that this should appeal to both soft drinks two different target groups. Coca Cola Zero is aimed primarily at figure and health conscious men between 20 and 29 years, while Coca Cola Light was rather designed for women who want to pay attention to her body.
This is reflected already reflected in the design and advertising. The label for the Coke Zero is black and red and looks much more masculine than that of Diet Coke. In the one you see is usually a well trained, handsome young man, a woman's heart to melt: The same is true for the announcements (see below). In contrast, the commercial for Coca Cola Zero, where a young man just for a sip of cola abseiled fear out the window and a pretty girl so impressed with the heroic and courageous he is.
The real reason why they brought the new product on the market, however, is that this should appeal to both soft drinks two different target groups. Coca Cola Zero is aimed primarily at figure and health conscious men between 20 and 29 years, while Coca Cola Light was rather designed for women who want to pay attention to her body.
This is reflected already reflected in the design and advertising. The label for the Coke Zero is black and red and looks much more masculine than that of Diet Coke. In the one you see is usually a well trained, handsome young man, a woman's heart to melt: The same is true for the announcements (see below). In contrast, the commercial for Coca Cola Zero, where a young man just for a sip of cola abseiled fear out the window and a pretty girl so impressed with the heroic and courageous he is.
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Coca Cola
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