According to the traditional marketing mix principle there are four P's, which must be observed. First, a specific product ( P roduct ) are found and are offered with the right price (P rice) for a certain target group. In a further step, deciding on the appropriate distribution channel and the appropriate location (P lacement ) selected for marketing. Then there is still the right promotional activities (P romotion ) to publicly clarify its target group, as reflected in the product exceptional or unique. Nowadays the market of today offers much resembling flooded and it will put pressure on attention. Meanwhile, the aforementioned extended marketing mix and other P's have been added. Among other things, the so-called " P ackaging " (packaging). This now also trying Burger King to stand out from the competition by "packaging" their fries fries , Burgers and drinks in a new design.
gets from the end of 2010 is not the guest's food and beverage more in some boring cardboard boxes / cups, but in trendy and redesigned packaging. Inspired Burger King outperformed by the famous American artist Andy Warhol and his style of pop art. Although this style was developed in the 50's, has the design of the new Burger King packaging very fresh, modern and according Sarah Power (Head of Marketing Burger King UK / Ireland) another example of Burger Kings commitment to quality and innovation. The new Packaging could help Burger King to distance itself from the competition of the Fast-Food industry and to give the brand a more noble image.
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Marketing Teacher
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